Germinal reorganises Irish operations to drive efficiency & enhance customer service

Tuesday 05.01.2021 , news

Developments will ensure Germinal can enhance service to farmers to help them maximise the opportunities ahead.

Seventh-generation family-owned grass and forage seed specialist, Germinal, has today announced a reorganisation of its Irish operations. This will see its existing production and distribution operations in Banbridge, Co. Down consolidated to its Co. Tipperary site, whilst its head office functions will relocate from Banbridge to Belfast.

Germinal’s current head office and distribution base at Banbridge, Co. Down will continue to operate as a satellite site for around 12 months, after which it is likely to be closed.

Commenting on the announcement, William Gilbert, Managing Director, Germinal Holdings said:

“Our heritage stretches back almost 200 years to our formation in Belfast in 1825 and is built on the strength of great people and knowledge. Following years of investment in our production and distribution facility in Co. Tipperary, which has historically only served our customers in ROI, we feel the time is right to utilise this state-of-the-art site to serve our customers across Northern Ireland as well. The merging of Germinal NI into Germinal Ireland will help us drive our sustainability agenda, removing unnecessary duplication and further improving our customer service and product quality, ensuring we can build on the high standards expected of the Germinal brand by our customers and partners.

“We are also accelerating our investment in digital and ecommerce technologies, a major growth opportunity for the business. To facilitate this we will be relocating our head office functions into Belfast.”

David Little, Sales Manager, Germinal NI, added:

“We know that ruminant livestock farmers are seeking innovative ways of improving farm efficiency to drive profitable growth and meet the changing needs of the markets they serve. We look forward to leveraging this development to strengthen our market-leading position supporting our customers across Northern Ireland. As we continue to drive our innovation and research agenda, the Germinal team is here to support farmers with knowledge, expert advice and industry insight to help them meet the changing demands of their markets profitably and sustainably.”

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